Privacy Policy

In this Privacy Policy, “Firms Reviews,” “we,” “our,” or “us” refers to the entity that operates the Firms Reviews platform.

Our website allows users to:

• Search and discover businesses
• Read business reviews and ratings
• Submit reviews and ratings
• Share business and review information
• Create and manage reviewer accounts
• Follow or interact with businesses and reviews
• Earn reviewer badges or participate in community features
• Report content where available
• Contact or interact with businesses
• Allow businesses to claim and manage their business pages

Business users may also use our platform to manage their business presence and interact with customers.

• Privacy Contact: info@firmsreviews.com
• Website: www.firmsreviews.com

The information we collect depends on how you use our website. We may collect information that you provide directly, information generated automatically when you use our website and information provided to us by businesses or third-party services.

Information you provide may include:

• Name or display name
• Email address
• Phone number
• Account login details
• Password or authentication information
• Country or general location
• Business information
• Reviews and ratings
• Comments or other contributions
• Photos or other media you choose to upload
• Information submitted through contact forms
• Information provided when reporting a review or other content
• Communications with our support team
• Survey responses
• Preferences and account settings

You are responsible for ensuring that information you voluntarily publish in reviews, comments or profiles is appropriate for public display. Please do not publish passwords, payment-card information, government identification numbers or other sensitive personal information in public areas of our website.

We are an online review platform. When you submit a review or rating, the content you provide may become publicly available.

Depending on the features available to your account, publicly visible information may include:

• Your display name or username
• Your review
• Your rating
• The business you reviewed
• The date of your review
• General location information
• Photos or media you voluntarily submit
• Other information associated with your public reviewer profile
• Community badges or achievements
• Responses or interactions associated with your review

Reviews may contribute to a business's overall score and rating information displayed on its business page. We may also display review information through search results, business pages or other areas of the platform. Because public information may be accessible worldwide, you should consider carefully what information you include in your review.

Certain features may require you to create an account. When you create an account, we may collect information such as your name, email address, username, password and other information required to provide the account.

Your account may allow you to:

• Submit reviews
• Edit or manage your contributions
• Manage your profile
• Follow businesses or content
• Participate in community features
• Earn badges or achievements
• Manage account preferences

You are responsible for keeping your login information secure. If you believe that someone has accessed your account without permission, please contact us as soon as possible.

It is designed to make business reviews and experiences accessible to other users.

Information that you choose to publish publicly may be viewed by:

• Other users
• Businesses
• Search engines
• Visitors to the website
• Third-party services where content is lawfully displayed or shared

Public content may also be copied, linked to or redistributed by third parties. We cannot guarantee that information published publicly on the internet can be completely removed from third-party websites or search-engine caches.

We provide business pages where users can view information about businesses and their reviews. Businesses may have the ability to claim or manage their business pages through our business services.

Business-related information may include:

• Business name
• Business category
• Business location
• Contact information
• Website information
• Business description
• Ratings
• Reviews
• Business responses
• Other information provided by the business or publicly available

Business users are responsible for ensuring that information they submit to our website is accurate and lawful.

We may collect information through several methods.

Directly from you

For example, when you:

• Create an account
• Submit a review
• Rate a business
• Complete a form
• Contact us
• Update your profile
• Report content
• Participate in community activities
• Interact with our Services

Automatically

When you visit or use our website , we may automatically collect information about your device, browser and interaction with our platform.

From businesses

Businesses may provide information to us when creating, claiming or managing their business pages or using our business services.

From third parties

We may receive information from third-party providers where necessary to operate our Services, maintain security, prevent fraud, authenticate accounts or provide other functionality.

When you access our website, we may automatically collect technical information such as:

• IP address
• Browser type
• Browser version
• Operating system
• Device type
• Screen information
• Language and timezone settings
• Approximate location
• Pages viewed
• Features used
• Date and time of activity
• Referring website
• Device and interaction information

We use this information to operate, maintain and secure our website and to understand how users interact with our platform.

We use security technologies, including Google reCAPTCHA, to help protect the website against spam, automated abuse, fraudulent activity and other security threats. As part of these security measures, device and interaction signals may be collected and processed. The information collected through these technologies may be subject to the privacy practices of the relevant third-party provider. By using areas of our website protected by these security technologies, certain technical information may be processed for security and abuse-prevention purposes.

We may use personal information for purposes including:

• Providing and operating our website
• Creating and managing user accounts
• Publishing reviews and ratings
• Displaying business information
• Calculating or displaying review scores
• Allowing businesses to respond to reviews
• Supporting community features
• Managing reviewer badges and achievements
• Providing customer support
• Verifying reviews or user activity
• Detecting fake reviews
• Preventing spam and abuse
• Detecting fraud
• Protecting platform security
• Improving website functionality
• Understanding user behaviour and platform usage
• Developing new features
• Communicating with users
• Sending service-related notifications
• Sending marketing communications where legally permitted
• Managing business services
• Enforcing our policies and Terms of Use
• Complying with legal obligations
• Responding to lawful requests
• Protecting our rights, users and platform

We will use information only for purposes permitted by applicable law.

Maintaining the authenticity and usefulness of reviews is important to us.

We may use information and automated or manual processes to identify:

• Potentially fraudulent reviews
• Spam
• Duplicate content
• Suspicious activity
• Fake accounts
• Manipulated ratings
• Content that violates our Posting Guidelines
• Other activity that may compromise the integrity of the platform

Where appropriate, we may contact users to request additional information regarding a review or account. We may restrict, remove or investigate content where we reasonably believe it violates our policies or applicable law.

We may use reviews and ratings submitted by users to calculate or display business scores.

Depending on the platform's features, ratings may contribute to categories such as:

• Product or Service Quality
• Value for Money
• Ease of Use
• Likelihood to Recommend
• Overall Score

These scores are generated from information submitted through the platform and may change as additional reviews and ratings are received.

We may share personal information in limited circumstances and where permitted by applicable law.

This may include sharing information with:

Businesses

A business may be able to view reviews, ratings and other information that you have chosen to make publicly available.

Service providers

We may use third-party providers for:

• Hosting
• Cloud storage
• Website infrastructure
• Security
• Analytics
• Email delivery
• Customer support
• Fraud prevention
• Authentication
• Technical services

Legal and regulatory authorities

We may disclose information where required by law or where reasonably necessary to respond to lawful requests, court orders, regulatory requirements or legal proceedings.

Corporate transactions

Information may be transferred as part of a merger, acquisition, restructuring, financing, sale of assets or similar business transaction. We do not disclose personal information more broadly than reasonably necessary for the purposes described in this Privacy Policy or as permitted by applicable law.

We may use third-party technologies and services to support the operation and security of the platform. These may include services for analytics, hosting, security, communications, authentication and other technical functions. Third-party services may collect information according to their own privacy policies. Where appropriate, we encourage you to review the privacy policies of third-party services you interact with.

We may use cookies and similar technologies to operate and improve our website.

Cookies may help us:

• Keep users signed in
• Remember preferences
• Improve website performance
• Understand website usage
• Analyse traffic
• Improve the user experience
• Maintain security
• Measure marketing activity
• Support certain website functions

Some cookies may be placed by third-party service providers. Where required by applicable law, we will request consent before using non-essential cookies. You can also manage or disable cookies through your browser settings or available cookie-preference controls. Disabling cookies may affect certain features of the website.

We may send service-related communications necessary for your account or use of our website.

Where permitted by law, we may also send information about:

• Our website features
• Platform updates
• Business services
• Promotions
• News
• Other relevant products or services

You may unsubscribe from promotional communications using the unsubscribe option included in the communication. Unsubscribing from marketing communications will not necessarily stop essential service-related messages.

Our website is intended for users around the world. Our service providers, technology infrastructure or business operations may be located in countries different from your country of residence. This means personal information may be transferred internationally. Where applicable law requires specific safeguards for international transfers, we will use legally recognised transfer mechanisms and appropriate safeguards. The privacy protections applicable to your information may vary depending on the jurisdiction in which information is processed.

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy or as required or permitted by law.

Retention periods may depend on:

• The type of information
• The purpose for which it was collected
• Whether your account remains active
• Whether content remains published
• Legal requirements
• Security and fraud-prevention needs
• Dispute resolution
• Legal claims
• Legitimate business requirements

When information is no longer required, we may delete, anonymise or securely dispose of it. Some information may need to be retained after an account or review is deleted where required or permitted by law.

We use reasonable technical and organisational measures to protect personal information from unauthorised access, misuse, loss, alteration or disclosure. However, no website, internet transmission or electronic storage system can be guaranteed to be completely secure. You should avoid sending confidential information through public review areas or unsecured communications. If you believe your account or personal information has been compromised, please contact us promptly.

Depending on your location and applicable law, you may have rights concerning your personal information.

These may include the right to:

• Access personal information we hold about you
• Request a copy of your information
• Correct inaccurate information
• Request deletion of personal information
• Request restriction of certain processing
• Object to certain processing
• Withdraw consent where applicable
• Request data portability
• Opt out of certain marketing
• Exercise applicable rights regarding targeted advertising
• Submit a privacy complaint

These rights may be subject to legal limitations and exceptions. The rights available to you depend on the laws that apply to your location.

Where account-management functionality is available, you may be able to update certain information through your account.

If you wish to request correction or deletion of personal information that cannot be managed through your account, contact our Privacy Team.

We may need to verify your identity before processing certain requests.

Deleting an account does not necessarily mean that every piece of information will be immediately removed where we are legally required or permitted to retain it.

Public content may also remain available in certain circumstances where permitted by applicable law.

Where the platform allows you to edit or delete your review, you may use the relevant account functionality.

You may also contact us if you believe your review or personal information needs to be corrected or removed.

Requests will be assessed in accordance with our policies and applicable law.

We may retain certain records where necessary for legal, security, fraud-prevention or dispute-resolution purposes.

Our website is not intended to knowingly collect personal information from children where such collection is prohibited by applicable law. We encourage parents and guardians to supervise children's use of online services. If you believe that a child has provided personal information to our website in circumstances where it should not have been collected, please contact us. We will take reasonable steps to address the situation in accordance with applicable law.

Our website generally does not require users to provide sensitive personal information to submit or read business reviews. Please do not include sensitive information about yourself or another person in a public review. If sensitive information is submitted to us, we will handle it in accordance with applicable law and only process it where there is a lawful basis to do so.

We may use automated technologies to support the operation and security of our website.

These technologies may help us:

• Detect suspicious behaviour
• Identify spam
• Detect potentially fraudulent reviews
• Prevent automated abuse
• Protect accounts
• Improve platform security
• Analyse platform activity

Where applicable law provides specific rights regarding automated decision-making or profiling, those rights will apply as required.

We serve users internationally. Privacy laws vary between countries and regions. Depending on where you live, you may have additional rights under applicable legislation.

These may include rights available under:

• European Union data-protection laws
• United Kingdom data-protection laws
• Australian privacy laws
• United States federal and state privacy laws
• Canadian privacy laws
• Other applicable national or regional privacy legislation

Where additional rights apply to you, We will handle requests in accordance with the applicable law. Nothing in this Privacy Policy is intended to remove or restrict a privacy right that cannot legally be excluded.

We take privacy concerns seriously. If you believe that our website has mishandled your personal information, please contact us first so we can investigate your concern.

• Privacy Team Email: [email l]

Please provide sufficient information to help us understand your concern.

We will investigate and respond within the timeframe required by applicable law.

We may contain links to third-party websites or services. These websites are operated independently from us and may have their own privacy policies. We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.

We may update this Privacy Policy from time to time.

Changes may be required because of:

• Changes to our platform
• New features
• Changes to our business
• Changes in privacy laws
• Changes in technology
• Changes in third-party services
• Improvements to our privacy practices

When we update this policy, we will change the Last Updated date at the beginning of the page.

Where required by law, we will provide additional notice of material changes.

If you have questions about this Privacy Policy, want to exercise a privacy right or have privacy contact us. We aim to make our privacy practices clear and transparent and will take reasonable steps to assist with privacy requests.