Terms & Conditions

By accessing, browsing, registering with or using our website, you confirm that:

• You have read and understood these Terms.
• You agree to be legally bound by these Terms.
• You will comply with applicable laws and regulations.
• You will comply with our Posting Guidelines and other policies displayed on the platform.
• You will not use the Services for unlawful, fraudulent or abusive purposes.

We may update these Terms from time to time. Your continued use of our website after updated Terms are published constitutes acceptance of the revised Terms, subject to applicable law. If you do not agree with a revised version, you should stop using the Services.

We provide an online platform where consumers and businesses can interact with information relating to businesses, products and services.

Our Services may include:

• Business search
• Business profiles
• Consumer reviews
• Ratings and scores
• Review categories
• Reviewer profiles
• Reviewer badges or achievements
• Business responses
• Business profile claiming
• Sharing functionality
• Following functionality
• Content reporting
• Business services
• Other features introduced from time to time

It does not guarantee that every business, review, rating, product, service or statement appearing on the platform is accurate, complete or current.

You must meet the minimum age requirements applicable in your country to use Firms Reviews. Where applicable law requires a higher minimum age, that requirement will apply. You must not use our website if you are prohibited from doing so under the laws applicable to you. If you create an account on behalf of a business or organisation, you confirm that you have authority to represent that business or organisation.

Certain features may require you to create a Firms Reviews account. When creating an account, you agree to provide accurate and current information.

You must:

• Keep your login credentials confidential.
• Not allow another person to use your account.
• Not create accounts for deceptive or fraudulent purposes.
• Not impersonate another individual or organisation.
• Not create multiple accounts to manipulate reviews or ratings.
• Notify us if you believe your account has been compromised.

You are responsible for activity conducted through your account unless applicable law provides otherwise. We may restrict or suspend an account if we reasonably believe it has been used in violation of these Terms.

Reviews and ratings are an important part of our website.

When submitting a review, you agree that:

• Your review reflects your genuine experience or opinion.
• Your statements are truthful and not intentionally misleading.
• You have not been paid or improperly incentivised to create a false review.
• You will not submit reviews on behalf of another person without appropriate authorisation.
• You will not submit reviews based on fabricated experiences.
• You will not deliberately manipulate a business's rating.
• You will not submit duplicate reviews to influence ratings.
• You will comply with our Posting Guidelines.
• You will not use reviews to threaten, harass or extort a business or individual.

Reviews should relate to genuine experiences with the relevant business, product or service.

You must not attempt to artificially influence the reputation or rating of a business.

Prohibited conduct includes:

• Creating fake accounts to submit reviews.
• Posting multiple reviews about the same experience.
• Paying another person to submit a misleading review.
• Offering rewards for positive or negative reviews where prohibited.
• Coordinating groups to manipulate ratings.
• Posting reviews about competitors for an improper purpose.
• Removing or editing reviews through deceptive practices.
• Using automated systems to generate reviews.
• Submitting reviews generated entirely or substantially by automated systems where this violates our policies.
• Attempting to artificially increase or decrease a business's score.

We may investigate suspected manipulation and may remove, restrict or otherwise act against content or accounts involved in such activity.

Your reviews, ratings, comments, photos, videos and other submissions must comply with these Terms and our Posting Guidelines.

You must not submit content that:

• Is unlawful.
• Is fraudulent or deceptive.
• Is defamatory or intentionally misleading.
• Contains threats or harassment.
• Promotes violence or illegal activity.
• Contains hateful or discriminatory material.
• Contains sexually explicit material where prohibited.
• Infringes another person's intellectual property rights.
• Reveals another person's private or confidential information without authorisation.
• Contains passwords, financial information or government identification information.
• Contains malicious software or harmful code.
• Is spam or promotional abuse.
• Is unrelated to the business being reviewed.
• Attempts to manipulate us or its users.

We may remove or restrict content that violates these Terms, our Posting Guidelines or applicable law.

“User-Generated Content” means reviews, ratings, comments, photos, videos, text, feedback and other material submitted, uploaded, posted or otherwise provided by users through our website. You retain ownership of intellectual property rights that you own in your User-Generated Content, subject to the licence granted below.

By submitting User-Generated Content, you grant Firms Reviews a worldwide, non-exclusive, royalty-free, transferable and sublicensable licence to host, store, reproduce, display, publish, distribute, communicate, adapt, modify, format and otherwise use that content for the operation, development, promotion and improvement of our website and its Services. This licence continues for as long as reasonably necessary for these purposes, subject to applicable law and our Privacy Policy. You understand that content submitted to public areas of our website may be publicly visible and may be accessed by people around the world.

You remain responsible for the content you submit.

By submitting content, you represent and warrant that:

• You have the necessary rights to submit the content.
• The content is not knowingly false or misleading.
• The content does not unlawfully infringe another person's rights.
• You have obtained any necessary permissions for photographs, videos or other material you upload.
• Your content complies with these Terms and applicable law.

It does not take ownership of your original content merely because you submit it to the platform.

We may but are not required to, review content submitted to Firms Reviews.

We may remove, edit, restrict, hide or refuse to publish content where we reasonably believe that it:

• Violates these Terms.
• Violates our Posting Guidelines.
• Violates applicable law.
• Is fraudulent or misleading.
• Is abusive or harmful.
• Threatens the integrity of the review platform.
• Creates a security or legal risk.
• Contains prohibited personal information.
• Is submitted through an account involved in prohibited activity.

We may also restrict access to content while investigating a complaint or suspected violation. We do not guarantee that every violation will be detected or removed.

Businesses may have profiles on our website. Business profiles may contain information submitted by businesses, users, our website or other lawful sources. Businesses may be able to claim or manage their profiles where the relevant functionality is available. A business claiming its profile does not give it ownership of consumer reviews submitted about that business.

Businesses must not:

• Impersonate customers.
• Submit fake reviews about themselves.
• Submit fake reviews about competitors.
• Threaten reviewers.
• Attempt to identify anonymous reviewers through improper means.
• Manipulate ratings.
• Use the platform for unlawful advertising or abuse.
• Remove or alter genuine consumer reviews without authorisation.

Businesses may respond to reviews through features provided by our website.

The appearance of a business, product, service, review or rating on our website does not necessarily mean that our website endorses, recommends, verifies or guarantees it. Reviews represent the opinions and experiences of the individuals who submit them. We are not responsible for the accuracy, completeness or reliability of user-generated opinions. A high rating does not constitute a guarantee that a business will meet your expectations.You should make your own assessment before purchasing products or services from a business.

We may provide features that allow users and businesses to interact. Any transaction, communication, agreement or relationship between you and a business is between you and that business. They are not necessarily a party to those transactions.

We do not guarantee:

• The quality of a business's products or services.
• The accuracy of business information.
• The availability of a product or service.
• That a business will respond to you.
• That a transaction will be completed.
• That a business will resolve a complaint.
• That a business will meet any representation made on its profile.

Unless otherwise stated, Our website and its licensors own or control the intellectual property rights associated with the platform and its original materials.

This may include:

Website design

Branding

Logos

Graphics

Software

Source code

Page layouts

Databases

Platform functionality

Text created by us

Compilation and arrangement of platform content

Trademarks and service marks

You may not copy, reproduce, modify, distribute, sell, license, reverse engineer or create derivative works from our website materials except where expressly permitted by law or by us in writing. Nothing in these Terms transfers ownership of our website intellectual property to you.

Our names, logos, designs, branding and related marks may be protected by intellectual property laws. You may not use our trademarks, branding or logos without prior written permission unless permitted by applicable law. You must not create a modified version of our branding that could confuse users or imply an unauthorised relationship with us.

Businesses retain ownership of intellectual property they submit to our website, including their logos, trademarks, images and business descriptions, subject to the rights necessary for us to provide the Services. By submitting business content, you grant our website a non-exclusive, worldwide licence to host, display, reproduce and use that content as reasonably necessary to operate and promote the Services. Businesses confirm that they have the necessary rights and permissions to provide such content.

We may collect and generate information relating to the use of our website, including usage statistics, analytics, technical information and aggregated insights.

We may use such information for lawful purposes including:

• Operating the platform
• Improving features
• Understanding usage trends
• Maintaining security
• Detecting abuse
• Developing new services
• Measuring performance
• Conducting analysis
• Improving user experience

Our collection and use of personal information is governed by our Privacy Policy.

We may use automated technologies to help operate and protect the platform.

These technologies may be used to identify:

• Spam
• Fake accounts
• Suspicious activity
• Review manipulation
• Fraud
• Automated abuse
• Security threats
• Policy violations

Automated systems may make recommendations or flag activity for further review. Where required by applicable law, users may have rights relating to automated decision-making or profiling.

You agree not to:

• Violate these Terms or our Posting Guidelines.
• Break applicable laws or regulations.
• Create fake accounts.
• Operate multiple accounts for review manipulation.
• Impersonate another person or business.
• Submit fraudulent reviews.
• Manipulate ratings.
• Harass or threaten users or businesses.
• Collect personal information from other users without authorisation.
• Attempt to gain unauthorised access to accounts or systems.
• Introduce malware or malicious code.
• Interfere with platform security.
• Scrape or harvest information using automated systems without permission.
• Use bots or automated tools to access the platform in violation of our policies.
• Circumvent technical restrictions.
• Reverse engineering the platform where prohibited by law.
• Frame or reproduce the platform without permission.
• Use the platform to facilitate illegal activities.
• Attempt to disrupt the availability or operation of our website.
• Use our content or branding to create a misleading association with our website.

You must not use bots, crawlers, scrapers, scripts or other automated systems to access, copy, monitor or collect information from our website except where:

We have expressly authorised the activity.

Applicable law permits it and our technical restrictions do not prohibit it

The activity is performed by a search engine operating in accordance with applicable requirements.

We may implement technical measures to limit automated access.

We may contain links to third-party websites, applications or services. These links are provided for convenience and do not necessarily represent an endorsement by us.

We do not control third-party websites and are not responsible for their:

• Content
• Availability
• Security
• Privacy practices
• Products
• Services
• Terms

Your use of third-party services is subject to their own terms and policies.

We aim to keep available and functioning properly but we do not guarantee that the Services will always be:

• Available
• Uninterrupted
• Error-free
• Secure
• Accurate
• Free from viruses or harmful components

We may temporarily suspend or modify the platform for maintenance, security, upgrades or other operational reasons. We may also discontinue features or parts of the Services where reasonably necessary.

We may add, modify, suspend or discontinue features at any time.

Features may be changed for reasons including:

• Platform improvements
• Security
• Technical requirements
• Legal requirements
• Business decisions
• Changes in user needs

Where required by law, we will provide appropriate notice of material changes.

We may suspend, restrict or terminate your account or access to all or part of the Services if:

• You violate these Terms.
• You violate our Posting Guidelines.
• You engage in fraudulent activity.
• You manipulate reviews or ratings.
• Your activity creates a security risk.
• We are required to do so by law.
• Your conduct creates legal or operational risks.
• We reasonably believe that your continued use may harm our website or other users.

Where appropriate and legally required, we may provide notice or an opportunity to address the issue. You may stop using our website at any time.

After an account is terminated or deleted:

• Your access to certain account features may end.
• Certain information may be retained where required or permitted by law.
• Public content may remain available where permitted by applicable law and our policies.
• Licences granted to our website may continue to the extent reasonably necessary for legitimate purposes or where required by law.

Termination does not remove obligations that by their nature should continue after termination.

To the maximum extent permitted by applicable law, We provides the platform and its content on an as available and as is basis.

We do not guarantee that:

• Reviews are accurate.
• Business information is complete.
• User content is reliable.
• Ratings reflect every customer's experience.
• Businesses will provide satisfactory products or services.
• The Services will meet your particular requirements.
• The platform will always be available.
• Information on the platform will always be current.

Nothing in these Terms excludes a warranty, guarantee or consumer right that cannot legally be excluded.

To the maximum extent permitted by applicable law, our website and its officers, employees, contractors, affiliates and service providers will not be responsible for indirect, incidental, special, consequential or punitive losses arising from your use of the Services.

This may include losses relating to:

Business interruption

Loss of profits

Loss of data

Loss of reputation

Loss of opportunities

Reliance on reviews or ratings

Transactions with businesses

Third-party websites or services

Where liability cannot legally be excluded, it will be limited to the maximum extent permitted by applicable law. Nothing in these Terms excludes liability that cannot lawfully be excluded or limited.

To the extent permitted by applicable law, you agree to indemnify and hold harmless reviews and its affiliates, officers, employees, contractors and service providers from claims, losses, liabilities, damages and expenses arising from:

• Your breach of these Terms.
• Your violation of applicable law.
• Your User-Generated Content.
• Your infringement of another person's rights.
• Your misuse of the Services.
• Your fraudulent or unlawful conduct.

This clause applies only to the extent permitted by applicable law.

Your use of our website is also governed by our Privacy Policy. Our Privacy Policy explains how we collect, use, disclose, store and protect personal information. By using the Services, you acknowledge that you have reviewed our Privacy Policy.

Our website is intended for users in different countries. You are responsible for ensuring that your use of the platform complies with the laws applicable to you. Certain features, services or content may not be available in every country. Nothing in these Terms is intended to remove rights that you may have under mandatory consumer or privacy laws applicable to you.

These Terms are intended to apply globally and will be governed by the applicable laws of each country or jurisdiction in which the Services are accessed or used, subject to any mandatory laws that cannot be excluded. Any disputes relating to these Terms or the Services will be subject to the courts and applicable laws of the relevant country or jurisdiction. Where mandatory consumer protection laws apply, your rights under those laws will continue to apply and will not be restricted by these Terms.

We may update these Terms from time to time. When we make changes, we will update the Last Updated date. For material changes, we may provide additional notice where required by law. Your continued use of our website after the updated Terms become effective means you accept the revised Terms, unless applicable law requires another form of acceptance.

If any provision of these Terms is found to be invalid, unlawful or unenforceable, that provision will be modified or removed to the minimum extent necessary. The remaining provisions will continue to apply.

These Terms, together with our Privacy Policy, Posting Guidelines, Cookie Policy and any additional terms applicable to particular Services, constitute the agreement between you and us regarding your use of the Services. If a specific service has separate terms, those terms will apply to that service to the extent of any inconsistency.

If you have questions regarding these Terms or our platform, you can contact us.